Are you one of the many who may be tempted by advertisements for diet pills and other weight loss products promising easy, quick ways to lose weight? Were you aware that a simple 30 minute infomercial can cost anywhere from $80,000 to 120,000 dollars to make. Pretty crazy don't you think? Yet time and time again you see countless weight loss infomercials selling product after product.
Fad Diets and many diet pills are pitched by persistent advertising and many people, possibly even you will join the parade of followers. Yet 95% of the time, these weight loss products will prove to fail you once again -- leaving you with nothing but charges to your credit card and set-up to regain all those pounds. So why are people constantly and willingly paying their hard earned money for these weight loss products?
"Stop Throwing Your Hopes Into Every Weight Loss Product That Comes By"
We want you to stop being their guinea pigs and understand and realize just how many of these diet pills and other weight loss companies are cashing in at your expense. To help you avoid getting "trapped or suckered" into believing or choosing a weight loss product or service that does nothing but contribute and add to the problems.
Stop Getting Taken! The following factors are exactly what many weight loss products and services use and exploit in order to get you to buy into their utterly false claims...
Factor 1 -- HOPE
Hope is a good thing, you need hope. But the problem is that many times you have such high hopes that you put those hopes into anything, regardless if its legit or not. By putting your hopes of weight loss into products and services that are not providing the necessary means you need, your ultimately setting yourself up for failure and your hopes will get crushed. Have hope, just make sure you put your hope into the right service and don't let your strong sense of hope blind you into not seeing the red-flags and other lies.
Bottom Line -- Don't let your strong sense of hope make you believe things that are not true!
Factor 2 -- Emotion
Lets face it, your weight and appearance can be a touchy, emotional subject. And it should be, its your life! But how many times have you seen a weight loss infomercial where someone breaks down into tears while talking about how miserable they were when overweight and how deeply happy and relieved they are now ... and how they owe it all to that particular weight loss product or "revolutionary system." The product is doing this intentionally!
Weight loss products know you're emotional about how you look ... they also know that when your emotional, it causes you to act on impulse. They have a better chance to "hook- you" when you're emotional and "touched." Products try to stir up your emotion in an effort to get you to act impulsively and buy into their claims. You should be emotional about your health and the way you look, but don't let them use your emotion against you. Don't let your emotion blind you into not seeing the red-flags and real reason that they're really there -- to get the "2 easy payments of $39.99" out of you!
Factor 3 -- Marketing Savvy & Media
Just because you're constantly seeing weight loss ads and commercials for diet pills and the new "xxx diet" does not mean it works and is credible. Just because you see a celebrity hosting the weight loss infomercial or program (who has been generously paid off ... do you really think a movie star is going to do an infomercial for free?) does not mean it's effective. What it does mean is that they have thousands, if not millions of dollars to pay for advertising and marketing so they can get their product in front of you, be it radio, television, internet etc. so they can constantly "pitch you."
How affective is marketing? Recently, a diet pill company was making the bogus claim "take our weight loss pill and you can eat what you want and burn fat as you sleep" and made $152 million in profit over 3 short years by doing radio commercials at over 600 stations across the country! That is until the Government stepped in and cracked down! And all the restaurants that are adding the "new xxx diet approved" menus, all they're doing is trying to make money too! Restaurants know that people are willingly paying, so why wouldn't they add low carb diet dishes (even though the number of calories in these dishes are alarmingly high and will cause you to pack on pounds!)
Realize, that just because you see a weight loss product time and time again on the television or radio does not mean it will be effective in losing permanent weight. All these weight loss companies are trying to do is get their product in front of you over and over so it will be there when you're ready to buy. Many people make the mistake of assuming a product is credible simply because it's constantly on television.
Factor 4 - Repetition
Diet pills and other weight loss products figure they more they can get in front of you, the more likely you're going to buy it when that time comes. Lets face it, if you were interested in building a deck, when that time comes don't you think your going to choose the "smith deck company" that you saw time and time again on TV. Most people will simply use the one that's most convenient and right there. Many times people just pick the first product or service that comes to their head and have high hopes that everything will just work out. Unfortunately, many times it's no different with weight loss products.
This is exactly why you see the same infomercial every day, every hour of the day for like 1 month straight ... and then all of a sudden it's gone. They get in, make their money on desperate people looking to lose weight, and then they get out! And if you see it again in like 3-4 months down the road, this means they made a lot of money on it previously and are back to make more. They wouldn't be there if they weren't making money - period!
The product is trying to pound it into you head and keep coming at you because they know, the more you see it, the more likely you will be to buy it. Don't get suckered! Just because they are always there, does not mean it will help you.
Factor 5 - Pressure
This is a big one. The bottom line -- when people are pressured they act impulsively. Often times you put way to much pressure on yourself. In today's society so much emphasis is placed on health and appearance. People feel pressured to look a certain way and this is certainly the case with being overweight as people will do anything to lose weight. Weight loss products go out of their way to put additional pressure on you, knowing that it will cause you to act and buy. Many of the weight loss infomercials are very good at the art of getting you to believe that ... "finally this is it, the only product that's going to change your life!" The truth is that all they're doing is adding additional pressure.
Bottom Line -- Don't let the pressure you feel to lose weight allow you to buy into and believe false claims. A sense of urgency to lose weight is good, but don't feel so pressured that it causes you to act impulsively and spend your hard - earned money on the first thing you come across that sounds good. When you feel pressured, it will allow you to start believing and putting your hopes into things that are not true because you feel like "I need to do something about my weight and I need to do it now!" Weight loss products know this and that is what they are wanting you to do. Don't allow it and don't allow yourself to be one of their guinea pigs! It will just cost you in the end!
General Rules To Keep In Mind When
Dealing With Weight Loss Products
Be Realistic -- If there was a way to "lose 30 pounds in 30 days and keep it off" or "eat what you want and still lose weight" don't you think that we would all look like supermodels?
Use Common Sense -- If there were magic diet pills or easy way to lose weight and keep it off, don't you think the top movie stars and celebrities who make millions and millions of dollars would have it.
Allow Yourself To Believe Both Sides -- If you're going to make the mistake of believing the lies and fabrications many weight loss products are telling you, at least allow yourself to believe that they may indeed be "lying and deceiving you" as well. It's only fair that you allow yourself to look at both sides as this will help you to form a better judgment.
"If It Was That Easy..." Lets face it, if it was as easy as all these health and weight loss infomercials and ab contraptions make it, the statistic of 95% failing would not exist! There would be no problems. Don't believe their lies and fabrications
Kenny Leonard is the President Of Excel Media and the creator of The Ultimate Weight Loss And Fitness Bible. The much talked about Weight Loss Bible is authored by Mari Kudla, who is the 4th ranked IFBB Fitness Professional And Figure Model in the world. She has been featured and contributed in numerous world wide media weight loss giants such as Muscle & Fitness Hers, Oxygen, and Flex magazines -- just to name a few. Her new book, "The Ultimate Weight Loss And Fitness Bible," has said to make weight loss ..."amazingly simple to understand and easy" More info at http://www.ultimate-weight-loss-bible.com
Wednesday, June 10, 2009
Weight Loss Pills: Miracle Drugs or Money Wasters? (by Edward Group)
Losing weight is a lifelong commitment. It takes patience and self-discipline to stick with a weight loss program and wait for the end results. Many people want to find the magic shortcut that will make the process just a little shorter and less difficult. Many over-the-counter and prescription pills are purchased for just this purpose. They are available from pharmacies, natural health food stores, and even online. But are these weight loss pills the miracle drugs they claim to be? Or are they just a waste of money?
How Does A Weight Loss Pill Work?
Prescription weight loss pills work in one of three ways. Most of the pills on the market simply suppress the appetite and help you eat less. Others aim to increase your feeling of fullness after eating. Some of the newest weight loss pills on the market work by inhibiting the absorption of fat. Over the counter weight loss pills usually contain a stimulant that helps to decrease your appetite. The only complete weight management system which I approve of is the “Slimirex™” system.
Who Should Take Weight Loss Pills?
Weight loss pills are most often recommended for people who are medically obese…people whose weight is causing serious health concerns. Even with weight loss pills, the treatment of obesity involves exercise, counseling, dietary changes, and behavioral modifications. But weight loss pills are not only used by obese people. They are also sought after by people who want a quicker way to achieve the weight goals they have set for themselves. As long as men and women continue to compare themselves to the select few beautiful, skinny models on TV screens and magazine pages, there will be a strong market for weight loss pills.
Could Weight Loss Pills Be Dangerous?
Weight loss pills are a medication just like any other type of drug. You need to be very careful about the ingredients of any medication that you place in your body.
ALWAYS Consult Your Doctor
Work in consultation with your natural health care provider if you decide to try a over the counter weight loss pill to help you lose weight. Your doctor can assess your overall weight management goals and he or she can help you monitor the success or side effects of the medication. Be very cautious about the weight loss pill you decide to try. Try visiting www.weightlossobesity.com for general information and recommendations.
Know Your Source
Weight loss pills purchased over the internet may be coming from the garage of a t-shirt salesman (this actually happened!) If you decide to buy your weight loss pills online, make sure you research the company you are buying from so that you can be sure they send you the appropriate supplementation.
Read the Ingredients
Some weight loss pills contain the ingredient ephedra (also known as ephedrine and ma huang.) This stimulant has recently come under a lot of scrutiny from the Food and Drug Administration for its links to illness and side effects. Ephedra has been shown to cause heart attacks, seizures and strokes. It is a powerful and dangerous stimulant that can damage the central nervous system and the heart. The most complete system available is the Slimirex system scheduled for release in April 2005.
Watch Out For Dependency
Weight loss pills that contain amphetamine or other stimulants may cause withdrawal symptoms when you decide to discontinue the medication. You may become addicted to these types of pills and be unable to stop taking them. The long term use of weight loss pills may increase your chances of developing serious side effects. Stimulant based weight loss pills can cause Adrenal Burnout Syndrome, which can take years to fix.
The Bottom Line On Weight Loss Pills
1. ALWAYS check with your health care provider. Make sure he or she knows which pill you are going to try and arrange for your progress to be monitored.
2. If your doctor prescribes a weight loss pill for you, make sure you follow the instructions he or she gives you. If you decide to purchase an over the counter weight loss pill, be sure to use Slimirex. DO NOT OVERDOSE to try and gain faster results.
3. Use weight loss pills (Slimirex) in combination with behavioral modifications, dietary changes, and an exercise program to ensure that if you do achieve weight loss results with the pill, you will be able to discontinue their use without hampering your progress.
4. Monitor yourself carefully while you take the weight loss pill. Record your progress as well as any side effects you may be feeling. And be sure to report both to your health care provider.
5. Unless your doctor advises you differently, plan to take the weight loss pill for a maximum of six to eight weeks. These products are not meant for long term usage and side effects can occur.
6. If you are not losing weight, stop taking the weight loss pills. Consult with your health care provider on any lifestyle or medication changes you can incorporate to achieve results.
To learn more visit http://www.weightlossobesity.com.
To order Slimirex visit http://www.slimirex.com.
Dr. Group, the founder/CEO and clinical director for the Global Healing Center, heads a research and development team producing advanced, new, natural health protocols and products. To learn more visit http://www.ghchealth.com
How Does A Weight Loss Pill Work?
Prescription weight loss pills work in one of three ways. Most of the pills on the market simply suppress the appetite and help you eat less. Others aim to increase your feeling of fullness after eating. Some of the newest weight loss pills on the market work by inhibiting the absorption of fat. Over the counter weight loss pills usually contain a stimulant that helps to decrease your appetite. The only complete weight management system which I approve of is the “Slimirex™” system.
Who Should Take Weight Loss Pills?
Weight loss pills are most often recommended for people who are medically obese…people whose weight is causing serious health concerns. Even with weight loss pills, the treatment of obesity involves exercise, counseling, dietary changes, and behavioral modifications. But weight loss pills are not only used by obese people. They are also sought after by people who want a quicker way to achieve the weight goals they have set for themselves. As long as men and women continue to compare themselves to the select few beautiful, skinny models on TV screens and magazine pages, there will be a strong market for weight loss pills.
Could Weight Loss Pills Be Dangerous?
Weight loss pills are a medication just like any other type of drug. You need to be very careful about the ingredients of any medication that you place in your body.
ALWAYS Consult Your Doctor
Work in consultation with your natural health care provider if you decide to try a over the counter weight loss pill to help you lose weight. Your doctor can assess your overall weight management goals and he or she can help you monitor the success or side effects of the medication. Be very cautious about the weight loss pill you decide to try. Try visiting www.weightlossobesity.com for general information and recommendations.
Know Your Source
Weight loss pills purchased over the internet may be coming from the garage of a t-shirt salesman (this actually happened!) If you decide to buy your weight loss pills online, make sure you research the company you are buying from so that you can be sure they send you the appropriate supplementation.
Read the Ingredients
Some weight loss pills contain the ingredient ephedra (also known as ephedrine and ma huang.) This stimulant has recently come under a lot of scrutiny from the Food and Drug Administration for its links to illness and side effects. Ephedra has been shown to cause heart attacks, seizures and strokes. It is a powerful and dangerous stimulant that can damage the central nervous system and the heart. The most complete system available is the Slimirex system scheduled for release in April 2005.
Watch Out For Dependency
Weight loss pills that contain amphetamine or other stimulants may cause withdrawal symptoms when you decide to discontinue the medication. You may become addicted to these types of pills and be unable to stop taking them. The long term use of weight loss pills may increase your chances of developing serious side effects. Stimulant based weight loss pills can cause Adrenal Burnout Syndrome, which can take years to fix.
The Bottom Line On Weight Loss Pills
1. ALWAYS check with your health care provider. Make sure he or she knows which pill you are going to try and arrange for your progress to be monitored.
2. If your doctor prescribes a weight loss pill for you, make sure you follow the instructions he or she gives you. If you decide to purchase an over the counter weight loss pill, be sure to use Slimirex. DO NOT OVERDOSE to try and gain faster results.
3. Use weight loss pills (Slimirex) in combination with behavioral modifications, dietary changes, and an exercise program to ensure that if you do achieve weight loss results with the pill, you will be able to discontinue their use without hampering your progress.
4. Monitor yourself carefully while you take the weight loss pill. Record your progress as well as any side effects you may be feeling. And be sure to report both to your health care provider.
5. Unless your doctor advises you differently, plan to take the weight loss pill for a maximum of six to eight weeks. These products are not meant for long term usage and side effects can occur.
6. If you are not losing weight, stop taking the weight loss pills. Consult with your health care provider on any lifestyle or medication changes you can incorporate to achieve results.
To learn more visit http://www.weightlossobesity.com.
To order Slimirex visit http://www.slimirex.com.
Dr. Group, the founder/CEO and clinical director for the Global Healing Center, heads a research and development team producing advanced, new, natural health protocols and products. To learn more visit http://www.ghchealth.com
How To Avoid Common Diet Scams (by Anthony Ellis)
As our country gains weight at an alarming rate, we are spending more each year on products that promise us easy, effortless weight loss. Each year in the United States, an estimated 35 billion dollars is spent each year on weight loss products. The problem is that in spite of headlines that feed our hopes that a new, secret, “better” weight loss formula has been discovered, the truth is there are no easy solutions to losing weight.
Simply put, weight loss is a combination of lifestyle choices, and is the result of a firm commitment to making and maintaining them over a period of time. Any products that offer weight loss without reduced caloric intake and increasing activity levels are fraudulent- and a waste of money.
Why Do People Buy Products That Are Scams?
Denise Bruner, MD, MPH, FASBP is a specialist in weight loss, and a fellow in the American Society of Bariatric Physicians. She shares one of the major reasons that weight loss scams flourish today: “We live in a society today that wants immediate gratification. This is reflected in our willingness to buy from those that promise ‘instant results’”.
The increasing obesity in our society, and hopes that weight loss can be achieved without lifestyle changes fuels the growth of frauds. Bruner states, “In the U.S., currently 61% of the population is overweight, and the numbers are going up. There’s a huge market out there for weight loss products. After all, it appeals to us to find out that you can ‘Lose 30 pounds in 30 days.’ We don’t want to have to deprive ourselves of our favorite foods, and want something that will ‘magically’ absorb the calories.”
Jeannette Kopko, Senior Vice President of the Better Business Bureau for Dallas and Northeast Texas, agrees that illegitimate weight loss products feed on false promises: “People are fooled by these scams because they hope that they aren’t scams. They hope that they’re real, and are an easier, faster, painless way to lose weight.”
With the huge demand for weight loss products (and their revenues), companies are more than willing to become suppliers-whether or not their products work. Kopko states, “The number of companies hawking bogus supplements and weight loss products is increasing rapidly in recent years.”
How can you spot a weight loss scam?
Typically, weight loss scams make promises that aren’t realistic. Headlines that promise weight loss without dieting are always scams, since calorie reduction is the basis of any true weight loss program. There are no legitimate weight loss programs that allow you to “eat whatever you want” without limit. As Monica Revelle, public relations specialist at the FDA notes: “If it sounds too good to be true-it is!”
Other tips offs that the weight loss product is a scam include:
* Claims to be a “secret” formula: Products that claim to have secret formulas are scams. Dr. Bruner feels strongly on this issue, and states, “There are no ‘secrets to weight loss’ being held away from the public. In America alone, an estimated 100 people a day die from obesity; we could prevent 300,000 deaths annually if there was a real product that made weight loss simple and safe, and physicians would be the first to prescribe them.”
* There’s no physical address for the business. Legitimate products and services will have a physical address and phone number. Be wary of those that only offer a mailbox, or a toll-free number to call manned by “help center” personnel. Kopko shares, “While not all companies that have P.O. or private mail boxes (PMBs) are illegitimate, plenty are. Check to see if there are the letters ‘PMB’ after a physical address; this indicates that it’s really a private mail box, that can forward mail to anywhere in the world.” She adds that the Internet is also being used to promote frauds, and adds, “You can’t judge how good or legitimate a product is by how professional the web site looks. This only reflects how good their web designer was.”
* They promise rapid weight loss. Weight loss that is too rapid is not only unhealthy, but is normally quickly regained. The best plans advocate moderate goals, with slow, steady weight loss of about 6-8 pounds a month over a long period. Dr. Bruner states, “Any product that offer overnight or rapid changes is a fraud.”
* They state that they can help a person lose fat or cellulite in a specific part of the body. Body fat is lost overall, not in a spot, and ads that claim otherwise are frauds.
* They promise permanent weight loss. No product can do this, since permanent weight loss is maintained by lifestyle changes.
By avoiding products with the above “red flags” in their advertising, you can protect yourself from illegitimate products-and save money.
Types of Weight Loss Scams
Weight loss scams can range from the highly illegal (and even dangerous) to the mildly unethical. Kopko states, “There are degrees of fraud and misleading consumers. Some are scams where the person doesn’t receive anything at all when they send in their money. Another form of scam is when the customer sends in money, and they get a product that has no benefit, such as a sugar pill.”
Other weight loss scams use questionable practices, such as making claims for an ingredient-but without scientific studies to back them up. Kopko adds, “In yet other scams, the product has very low levels of active ingredients, so the person doesn’t get the desired result.”
Some products sell because their names are similar to real products-even though they don’t contain the same ingredients or quality. Dr. Bruner warns that these knockoffs are frauds: “The person thinks, ‘Oh, I can get this a lot cheaper here…’ but be careful, and check it out thoroughly first.”
Kopko has seen all types of weight loss scams during her years with the Better Business Bureau. She remembers, “Years ago, in our area, there was a business that sold ‘weight loss glasses’; one lens was blue, the other brown. Supposedly, the two colors ‘confused the brain’ and the person didn’t get hungry.” She adds, “Another fraud was weight loss “bath powder’ that a person pours into the tub, that promised weight loss.”
Today, popular scams are pills, powders, patches, and herbal teas that supposedly promote weight loss.
One recent scam was a powder taken a few hours before sleep. Kopko states, “It promised that the fat would “melt away” while you slept. The only benefit was that the person gave up their bedtime snack when they took it; there was nothing in the powder to help. And the person who bought the powder was then deluged with other products from the company that would ‘make the product work better.’ It was all a huge fraud.”
Dr. Bruner has also seen a variety of weight loss scams over the years. She states, “I’ve seen people wearing inserts in their shoes; the manufacturers claim that they hit pressure points to relieve hunger (it doesn’t work). Another scam is a ‘“chocolate patch’ designed to reduce cravings for chocolate, or wearing special clothing to spot reduce areas.” She notes that in Europe, another popular weight loss fad is getting attention: “In Europe, right now mesotherapy, injecting a drug into the muscle, is a very popular fraud.”
FTC’s sokesperson Shirley Rooker notes that the FTC recently stopped another popular weight loss scam-and the company was forced to pay back millions to consumers taken in by its fraudulent ads. She notes, “The Enforma System claimed that its products increase the body’s capacity to burn fat and would help the body burn more calories while just standing or sitting around doing nothing, even while sleeping. And the TV ads stated that consumers could enjoy fried chicken, pizza, and other high-calorie, high-fat products and still lose weight. The FTC complaint charged that there was no proof that Fat Trapper and Exercise in a Bottle really worked.”1
Why Aren’t They Stopped?
With the huge numbers of weight loss frauds out there (it only takes opening up a magazine, or surfing the Internet to view some), the question of why they are allowed to continue is raised.
Kopko says, “I get a lot of calls from people who ask, ‘Why isn’t something being done?’ about a scam. Basically, the answer is: until we receive complaints, a fraud can’t be investigated.” She adds that many times, people who are scammed don’t file reports. “They don’t want the bother, or they don’t know where to turn. The complaints we get are probably only a fraction of the problem that’s out there.”
She warns that not being shut down is not a guarantee of reliability. “Just because a business is out there, selling weight loss products doesn’t mean they’re legitimate; it may just be that they haven’t been caught yet. This is why it’s so important to be an aware consumer. “
Once complaints are made, law enforcement will step in and start investigating weight loss frauds. They often prosecute illegal businesses, and force them to make restitution to their victims. But Kopko shares that not every questionable weight loss product can be dealt with in this manner: “Some scams might not be illegal-just unethical. They market their products in a way that implies benefits, instead of stating them outright, and skirt the legal boundaries of false advertising.”
In some cases, stopping a fraud takes time because of the decision over who has jurisdiction, and the time needed to gather the data to begin prosecuting a company. For instance, the FDA’s Moica Revelle states that they only have jurisdiction over scams in which a product is proven to be unsafe. “We monitor the quality and safety of weight loss products; but we don’t have jurisdiction if there’s no evidence of harm done.”
In many cases of false advertising, the FTC steps in, and uses information gathered by other agencies to make their case against a company. Kopko states that the Better Business Bureau, while not having jurisdiction itself, make their task easier. “We keep information about businesses on file, including complaints against them, and share this with law enforcement and government agencies.”
How To Protect Yourself From Scams
One of the best methods of protecting yourself from weight loss scams is to seek medical advice from a qualified physician who specializes in weight loss (bariatric medicine). At times, this means first coming to terms with a realistic view of weight loss. Dr. Bruner states, “Losing weight isn’t simple or easy.
Basically, it means reducing calories and exercising, but it must be individualized to the person’s needs. For instance, the person with insulin resistance needs a higher protein, lower carbohydrate diet so they won’t feel that they’re starving; and those with allergies (such as to wheat or yeast) will need a diet that avoids these items.”
To protect yourself from scams, check the product out first with your physician. And if possible, try to avoid “impulse buying”. First investigate the product and the company’s reliability with consumer organizations. This can save you needless expense and disappointment in the long run.
Another method of avoiding scams is to visit sites that investigate consumer frauds-and check out a company before buying. Kopko states, “The Better Business Bureau is a participant with the Sentinel Database (online at www.consumer.gov/sentinel ) which allows consumers and law enforcement to view trends and complaints against businesses. You can also go online to our national web site at www.bbb.org to check out a company nationally. Just click on the “consumer info” link, and look up diet fads and scams that have been reported.”
Weight loss scams are on the rise, and the numbers of companies using fraudulent advertising are multiplying. By taking the time to carefully investigate a company and its products, and choosing to work with a qualified physician on your weight loss goals, you can save yourself needless expense and disappointment. Best of all, you can get started on the road to real, achievable weight loss goals while maintaining good health.
Fitness Consultant Anthony Ellis has helped thousands of individuals lose fat and build more muscle. To read more about his fat loss recommendations please check out his site at http://www.fatlosstips.com
Simply put, weight loss is a combination of lifestyle choices, and is the result of a firm commitment to making and maintaining them over a period of time. Any products that offer weight loss without reduced caloric intake and increasing activity levels are fraudulent- and a waste of money.
Why Do People Buy Products That Are Scams?
Denise Bruner, MD, MPH, FASBP is a specialist in weight loss, and a fellow in the American Society of Bariatric Physicians. She shares one of the major reasons that weight loss scams flourish today: “We live in a society today that wants immediate gratification. This is reflected in our willingness to buy from those that promise ‘instant results’”.
The increasing obesity in our society, and hopes that weight loss can be achieved without lifestyle changes fuels the growth of frauds. Bruner states, “In the U.S., currently 61% of the population is overweight, and the numbers are going up. There’s a huge market out there for weight loss products. After all, it appeals to us to find out that you can ‘Lose 30 pounds in 30 days.’ We don’t want to have to deprive ourselves of our favorite foods, and want something that will ‘magically’ absorb the calories.”
Jeannette Kopko, Senior Vice President of the Better Business Bureau for Dallas and Northeast Texas, agrees that illegitimate weight loss products feed on false promises: “People are fooled by these scams because they hope that they aren’t scams. They hope that they’re real, and are an easier, faster, painless way to lose weight.”
With the huge demand for weight loss products (and their revenues), companies are more than willing to become suppliers-whether or not their products work. Kopko states, “The number of companies hawking bogus supplements and weight loss products is increasing rapidly in recent years.”
How can you spot a weight loss scam?
Typically, weight loss scams make promises that aren’t realistic. Headlines that promise weight loss without dieting are always scams, since calorie reduction is the basis of any true weight loss program. There are no legitimate weight loss programs that allow you to “eat whatever you want” without limit. As Monica Revelle, public relations specialist at the FDA notes: “If it sounds too good to be true-it is!”
Other tips offs that the weight loss product is a scam include:
* Claims to be a “secret” formula: Products that claim to have secret formulas are scams. Dr. Bruner feels strongly on this issue, and states, “There are no ‘secrets to weight loss’ being held away from the public. In America alone, an estimated 100 people a day die from obesity; we could prevent 300,000 deaths annually if there was a real product that made weight loss simple and safe, and physicians would be the first to prescribe them.”
* There’s no physical address for the business. Legitimate products and services will have a physical address and phone number. Be wary of those that only offer a mailbox, or a toll-free number to call manned by “help center” personnel. Kopko shares, “While not all companies that have P.O. or private mail boxes (PMBs) are illegitimate, plenty are. Check to see if there are the letters ‘PMB’ after a physical address; this indicates that it’s really a private mail box, that can forward mail to anywhere in the world.” She adds that the Internet is also being used to promote frauds, and adds, “You can’t judge how good or legitimate a product is by how professional the web site looks. This only reflects how good their web designer was.”
* They promise rapid weight loss. Weight loss that is too rapid is not only unhealthy, but is normally quickly regained. The best plans advocate moderate goals, with slow, steady weight loss of about 6-8 pounds a month over a long period. Dr. Bruner states, “Any product that offer overnight or rapid changes is a fraud.”
* They state that they can help a person lose fat or cellulite in a specific part of the body. Body fat is lost overall, not in a spot, and ads that claim otherwise are frauds.
* They promise permanent weight loss. No product can do this, since permanent weight loss is maintained by lifestyle changes.
By avoiding products with the above “red flags” in their advertising, you can protect yourself from illegitimate products-and save money.
Types of Weight Loss Scams
Weight loss scams can range from the highly illegal (and even dangerous) to the mildly unethical. Kopko states, “There are degrees of fraud and misleading consumers. Some are scams where the person doesn’t receive anything at all when they send in their money. Another form of scam is when the customer sends in money, and they get a product that has no benefit, such as a sugar pill.”
Other weight loss scams use questionable practices, such as making claims for an ingredient-but without scientific studies to back them up. Kopko adds, “In yet other scams, the product has very low levels of active ingredients, so the person doesn’t get the desired result.”
Some products sell because their names are similar to real products-even though they don’t contain the same ingredients or quality. Dr. Bruner warns that these knockoffs are frauds: “The person thinks, ‘Oh, I can get this a lot cheaper here…’ but be careful, and check it out thoroughly first.”
Kopko has seen all types of weight loss scams during her years with the Better Business Bureau. She remembers, “Years ago, in our area, there was a business that sold ‘weight loss glasses’; one lens was blue, the other brown. Supposedly, the two colors ‘confused the brain’ and the person didn’t get hungry.” She adds, “Another fraud was weight loss “bath powder’ that a person pours into the tub, that promised weight loss.”
Today, popular scams are pills, powders, patches, and herbal teas that supposedly promote weight loss.
One recent scam was a powder taken a few hours before sleep. Kopko states, “It promised that the fat would “melt away” while you slept. The only benefit was that the person gave up their bedtime snack when they took it; there was nothing in the powder to help. And the person who bought the powder was then deluged with other products from the company that would ‘make the product work better.’ It was all a huge fraud.”
Dr. Bruner has also seen a variety of weight loss scams over the years. She states, “I’ve seen people wearing inserts in their shoes; the manufacturers claim that they hit pressure points to relieve hunger (it doesn’t work). Another scam is a ‘“chocolate patch’ designed to reduce cravings for chocolate, or wearing special clothing to spot reduce areas.” She notes that in Europe, another popular weight loss fad is getting attention: “In Europe, right now mesotherapy, injecting a drug into the muscle, is a very popular fraud.”
FTC’s sokesperson Shirley Rooker notes that the FTC recently stopped another popular weight loss scam-and the company was forced to pay back millions to consumers taken in by its fraudulent ads. She notes, “The Enforma System claimed that its products increase the body’s capacity to burn fat and would help the body burn more calories while just standing or sitting around doing nothing, even while sleeping. And the TV ads stated that consumers could enjoy fried chicken, pizza, and other high-calorie, high-fat products and still lose weight. The FTC complaint charged that there was no proof that Fat Trapper and Exercise in a Bottle really worked.”1
Why Aren’t They Stopped?
With the huge numbers of weight loss frauds out there (it only takes opening up a magazine, or surfing the Internet to view some), the question of why they are allowed to continue is raised.
Kopko says, “I get a lot of calls from people who ask, ‘Why isn’t something being done?’ about a scam. Basically, the answer is: until we receive complaints, a fraud can’t be investigated.” She adds that many times, people who are scammed don’t file reports. “They don’t want the bother, or they don’t know where to turn. The complaints we get are probably only a fraction of the problem that’s out there.”
She warns that not being shut down is not a guarantee of reliability. “Just because a business is out there, selling weight loss products doesn’t mean they’re legitimate; it may just be that they haven’t been caught yet. This is why it’s so important to be an aware consumer. “
Once complaints are made, law enforcement will step in and start investigating weight loss frauds. They often prosecute illegal businesses, and force them to make restitution to their victims. But Kopko shares that not every questionable weight loss product can be dealt with in this manner: “Some scams might not be illegal-just unethical. They market their products in a way that implies benefits, instead of stating them outright, and skirt the legal boundaries of false advertising.”
In some cases, stopping a fraud takes time because of the decision over who has jurisdiction, and the time needed to gather the data to begin prosecuting a company. For instance, the FDA’s Moica Revelle states that they only have jurisdiction over scams in which a product is proven to be unsafe. “We monitor the quality and safety of weight loss products; but we don’t have jurisdiction if there’s no evidence of harm done.”
In many cases of false advertising, the FTC steps in, and uses information gathered by other agencies to make their case against a company. Kopko states that the Better Business Bureau, while not having jurisdiction itself, make their task easier. “We keep information about businesses on file, including complaints against them, and share this with law enforcement and government agencies.”
How To Protect Yourself From Scams
One of the best methods of protecting yourself from weight loss scams is to seek medical advice from a qualified physician who specializes in weight loss (bariatric medicine). At times, this means first coming to terms with a realistic view of weight loss. Dr. Bruner states, “Losing weight isn’t simple or easy.
Basically, it means reducing calories and exercising, but it must be individualized to the person’s needs. For instance, the person with insulin resistance needs a higher protein, lower carbohydrate diet so they won’t feel that they’re starving; and those with allergies (such as to wheat or yeast) will need a diet that avoids these items.”
To protect yourself from scams, check the product out first with your physician. And if possible, try to avoid “impulse buying”. First investigate the product and the company’s reliability with consumer organizations. This can save you needless expense and disappointment in the long run.
Another method of avoiding scams is to visit sites that investigate consumer frauds-and check out a company before buying. Kopko states, “The Better Business Bureau is a participant with the Sentinel Database (online at www.consumer.gov/sentinel ) which allows consumers and law enforcement to view trends and complaints against businesses. You can also go online to our national web site at www.bbb.org to check out a company nationally. Just click on the “consumer info” link, and look up diet fads and scams that have been reported.”
Weight loss scams are on the rise, and the numbers of companies using fraudulent advertising are multiplying. By taking the time to carefully investigate a company and its products, and choosing to work with a qualified physician on your weight loss goals, you can save yourself needless expense and disappointment. Best of all, you can get started on the road to real, achievable weight loss goals while maintaining good health.
Fitness Consultant Anthony Ellis has helped thousands of individuals lose fat and build more muscle. To read more about his fat loss recommendations please check out his site at http://www.fatlosstips.com
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